Thoughts

We share our insights and thoughts as they develop

We see things differently from where we are

Here’s how we convey our point of view.

Our writings describe our thinking on a range of topics. These writings can be broadly categorized as Viewpoints, Insights, Making, Bookmarks, Auroville, Tips, Reviews, News, and Events. Everything uncategorized we frame into our Wild section.

  • Practical Guidelines to Establish A Strong Brand Identity
    “Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence their brands acquire no texture, no character.”-Richard B...
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    January 27, 2020
  • Pinning your identity-‘Corporate Branding’
    “If your business is not a brand, it is a commodity.”-Donald Trump When it is a contentious motto of organizations to overtly expand their ownership into their brands,...
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    October 25, 2019
  • Top 5 Productive NGO Fund Raising Strategy
    “Where there is charity and wisdom, there is neither fear nor ignorance.” -Francis of Assisi NGOs are diverse group of non-profit organizations that may be engaged in ...
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    August 30, 2019
  • Book Released on 'Reducing Earthquake Risk in Hospitals'
    The Union Minister for Health and Family Welfare, Shri Ghulam Nabi Azad releasing the National Disaster Management Guidelines on “Reducing Earthquake Risk in Hospitals”, ...
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    July 23, 2019
  • WEPS Conference Kit 2012
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    January 24, 2018
  • RDT Hundi Programme Brochure
    The India for India (i4i) programme is a unique initiative by our client Rural Development Trust in which even the poorest of the poor contribute small amounts in a S...
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    January 23, 2018
  • SEEDS Voices
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    January 23, 2018
  • SOS Diwali Mailer
    Through the SOS Diwali mailer, SOS Children’s Villages of India wanted to wish a very Happy Diwali to its esteemed donors and encourage them to...
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    January 23, 2018
  • Oxfam India Pocket Brochure - I AM AN OXFAMER
    Apart from undertaking humanitarian work in different areas, our client Oxfam India also empowers people to become advocates of change and tran...
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    January 23, 2018
  • Oxfam Newsletter
    Our client Oxfam India realizes the importance of maintaining regular communication with its donors, and a quarterly newsletter was a good way ...
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    January 23, 2018
  • Tent Cards Demonstrating the Thematic Areas of Oxfam
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    January 23, 2018
  • Films
    We can set your emotion and action in motion When it comes to capturing an idea within a time and frame, we can put it on record efficiently and effectively. ...
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    November 21, 2016
  • Events
    We can set the stage for you to perform If you are to address a gathering or unveil an idea, we can help you do it in style, also maintaining the substance. ...
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    November 21, 2016
  • Digital
    We can release you from the web of ordinary We can manage your digital presence to keep it in sync with your communication objectives and the fast paced times. ...
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    October 21, 2016
  • Branding
    We can be the differentiating factor that sets you apart Brand represents values, ideas and personalities. Branding lets you control how you are perceived by the...
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    July 21, 2016
  • Content
    We can help you be content in a write way Sure, you are doing great work. But you need a right partner to put things in black, white and in perspective. ...
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    April 21, 2016
  • Aesthetics
    We are destined to work together, by design Our design solutions are meant to give aesthetic relief and artistic appeal to your communication efforts. ...
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    April 21, 2016
  • RDT Event Press Note
    The birthday of Late Father Vicente Ferrer, founder of the Rural Development Trust, is celebrated at various locations across Ananthapuram on 9...
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    April 15, 2016
  • Created Enquiry Form to initiate the Fundraising process for HNI, SOS Children’s Villages of India
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    July 24, 2015
  • Best 5 Typography Strategies To Create Top-Notch Copy
    “No other design discipline requires so much learning and training as fontography, and by no other aspect can amateurs be so easily distinguished from professionals. To b...
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    July 2, 2015
  • Top 5 Colour Branding Strategies
    “A colour strategy is like a recipe for harmony - a set of colour relationships that are proven to work well and can be used as a formula for building our colour composit...
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    July 1, 2015
  • Top Strategies to Sketch Iconic Logo Design
    “Good design is obvious. Great design is transparent.”— Joe Sparano Logo Design Company Logos are the visual identity of any company or corporation. It doesn’t necessar...
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    June 29, 2015
  • Top Priorities of Any Expert Brand Consultant
    “As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning…….It is therefore not surprising to fin...
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    June 26, 2015
  • Contemporary Graphic Designs-A Quantum Leap!
    “I look at design as the vehicle for communication. Creativity is the fuel to get that vehicle moving. The process gets faster and easier if you practice and ‘refuel’ in ...
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    June 24, 2015
  • Creating Vistas for the Future of your Brand!
    “Creativity is hard, but not thinking creatively can be disastrous. It is the connection between information and understanding.” Creativity is the ‘tendency’ that has tu...
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    June 23, 2015
  • Grand Logo Designs to Leverage your ‘Identity’
    ““Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity.”-Saul Bass, logo designer If you have products and services to...
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    June 22, 2015
  • 5 High End Strategies for Equitable Branding
    “The keys to brand success are self-definition, transparency, authenticity and accountability.” -Simon Mainwaring Branding could be called as the ‘art’ of defining the p...
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    June 21, 2015
  • Top Strategies to Score High on your Brand Designs
    “A brand is a living entity-and it is enriched or undermined cumulatively overtime, the product of a thousand small gestures.” –Michael Eisner Truly amazing it sounds, t...
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    June 20, 2015
  • Candid Canvas
    “This world is but a canvas to our imagination.” A work of art is truly an adventure of the mind. It’s a pattern defined by sensibility, enthusiasm and above all creativ...
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    June 19, 2015
  • A Protocol for Biz Promotion-‘Your Ideal Brochure’
    “Design works if it's authentic, inspired, and has a clear point of view. It can't be simply a collection of input. -Ron Johnson” Advertising is the strategy employed...
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    June 19, 2015
  • Spawning Avant - Garde Delineation for your Corporate Booklet
    “Labels don't really impress, it's the uniqueness and risk in decor that inspire. -Bryan Batt” The confluence of two different business faculties certainly needs some ...
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    June 18, 2015
  • Foreshadow of your success - your ‘Corporate Brochure’
    “Smooth functioning of any business needs expertise, but success is always governed by your tenets and ethics.” You can’t rule out the fact that ‘first-ever impression’ ...
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    June 17, 2015
  • The saga of your corporate journey-‘Annual Report’
    “Nail your success by streamlining your brand prospects creatively and strategically.” Annual report or ‘the corporate brochure’ is the testimonial that is meant to put ...
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    June 16, 2015
  • What kind of work should we get done by volunteers?
    The mission comes before everything else. The credibility and the evidence of success of your mission attracts people who would like to contribute their effort to it. The...
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    February 6, 2015
  • Copywriting vis-a-vis content writing
    Let's first enquire into why the drafting of marketing messages to use in advertisements is called copywriting. It's not about copying at all – on the other hand, a reaso...
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    January 29, 2015
  • Market for Poor, a series of newsletter launched to showcase the work done by ICCo India
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    January 24, 2015
  • Research takes the guess work out of communication
    Over the years we have seen the terminology “Research & Development” taking a new meaning with every new decade. Earlier it was just confined to Pure Sciences and Medicin...
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    January 22, 2015
  • Is your logo distinctive & memorable
    With increasing number of companies & talented professionals, the business world is more competitive than ever. Right from the giants to the small & medium level enterpri...
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    January 21, 2015
  • Success- the gap between you & your competition
    Whenever 'Success' & 'Competition' are used together, Shiv Khera’s words- “Never in the history of mankind has it been so easy to succeed like it is today, regardless of ...
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    January 17, 2015
  • The Importance of Corporate Communications
    Since the beginning of civilization, the ability to communicate has been regarded as a great gift to mankind. The mediums have changed pretty quickly though, Face to face...
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    January 14, 2015
  • Crisis communication
    It’s great to expect the best, but equally good to be prepared for the worst. Optimistic organizations tend to see opportunities more often; but it might not be an intell...
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    January 12, 2015
  • Is brand a living entity?
    “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently” ...
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    January 8, 2015
  • Not-for-profits will profit this january!
    Fresh and bright ideas for New Year souvenirs from Thotin, so your patrons and donors can stay motivated. Why send only a greeting that will get less than a minute's not...
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    January 6, 2015
  • January is the month for resolutions.
    Resolve to reach out better in 2015. At Thotin, we are all set to serve you. It's a common plaint that many NGOs don't get enough mileage out of their communications - ...
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    January 5, 2015
  • Dear santa, read our list this X'MAS !
    Get innovative with your fund-raising initiatives, talk to Thotin today. If you don't want tired or jaded responses, you need to send out fresh stimuli. To motivate yo...
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    December 27, 2014
  • Why companies should support social causes
    Brands, and the companies that own them, are always looking for ways to connect strongly with their audiences and their prospective customers. To be able to do this effec...
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    November 26, 2014
  • Role of religion in community service
    As instruments of the divine Missionaries of Charity founded by Agnes G. Bojaxhiu, an Albanian, who became world famous as Mother Teresa of Kolkata, is inspired by the...
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    November 21, 2014
  • The rise of anti corruption movement
    You can't afford the ransom! Inflation has been driving up the size of the bribes. So for big policy decisions favouring arms dealers, large global corporations, d...
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    November 20, 2014
  • The good, bad and ugly of social media
    BLONDIE Social media has made it so very easy to "follow" the actions, fortunes and other updates from someone - be it a company, an institution, an acquaintance, a fara...
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    November 19, 2014
  • What moves people to help others
    There are many habits we learn by watching the people around us. Our elders instruct us by their own example. We lend a helping hand because we've seen it done and believ...
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    November 18, 2014
  • E-Governance, E-commerce and now E-Activism
    The electron is a speedy thing. It has found its way into the orbit of political affairs, into the orbit of purchase transactions, and has entered the orbit of social cau...
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    November 17, 2014
  • Social marketing is the way to go for fundraising
    Where does social marketing score over an e-mail requesting for your help that comes to your mailbox ? What's it with a thematic campaign that attracts "Likes" and "Share...
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    November 12, 2014
  • Your starting point is really your destination
    YOUR ORGANIZATION’S mission and the research you’ve conducted are the starting points for developing your strategic communications plan. Ideally, your plan should be link...
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    September 15, 2014
  • Introducing Thotin: Starting at the beginning
    The past century has brought about a number of revolutions within various realms of human interactions, but none has been as impactful as that in the field of communicati...
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    August 5, 2014
  • Created Donor Gifts for SOS Children's Villages of India
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    June 24, 2014
  • NIOS Exhibition Standees
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    February 10, 2013
  • Oxfam India Annual Report 2011
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    July 15, 2012
  • A Video demonstrating the concept and use of Selamat Toolbox
    https://www.youtube.com/watch?v=1v6lE4ZGbPM Project Selamat focused on several aspectson disaster risk reduction across Asian regions. A four country initiative t...
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    January 8, 2011
  • World Energy Policy Summit Website
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    April 24, 2010
  • Executive Summary of the Strategy Report 2010-15 for Oxfam India
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    December 24, 2009