SOS Diwali Mailer


Through the SOS Diwali mailer, SOS Children’s Villages of India wanted to wish a very Happy Diwali to its esteemed donors and encourage them to make parentless children, a part of their Diwali celebrations. The concept of photo envelope was extended to this mailer as well.

As this mailer was in addition to the other usual communication mailers sent to SOS’ donors, THOTIN preferred to keep it light and precise. An innovative step to achieve this was- rather than enclosing a separate letter altogether for wishing Diwali to the donors, we decided to write the Secretary General’s wishes on the BRE itself. The concept of lighting the lamps was associated with lighting the lives of children and was successfully extended to the content of the message.


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