RDT Hundi Programme Brochure


The India for India (i4i) programme is a unique initiative by our client Rural Development Trust in which even the poorest of the poor contribute small amounts in a SEVA HUNDI (an earthen pot) in their locality which is then used for educating poor children.

While designing the brochure, we considered the fact that the details of this noble programme should reach as many people as possible for increased contribution, which in turn became a challenge for us.

Thanks to this challenge and our commitment to always push the creative envelope, THOTIN ended up designing a ‘Dual-purpose brochure’. Apart from serving as a regular information guide for the i4i programme, it could also be hanged at different places like shops, schools and organizations; thereby, increasing the overall visibility manifold compared to a generic off the shelf brochure.


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