SOS Children’s Villages of India provides care to parentless and abandoned children in a family based environment where they grow up amidst the love and affection of a mother and siblings. To welcome its new donors to the SOS family and give them an idea about its programmes, SOS required a donor welcome pack to make them feel more connected to the SOS identity and as an active part of their family.
The main purpose was to provide the donor with all information related to child sponsorship and other guidelines. The challenge here was to decide upon a design element. Whether we should go ahead with something fancy like the acquisition pack, or make something elegant. Keeping this in mind, we decided that the information should go in a flow as that will be the most convenient way for the donor to read and understand it.
The one fold brochure was the answer to that. Keeping it simple yet elegant, we provided the information in clearly defined categories to make the donor know about the organization and children in a very easy way.