Oxfam Newsletter

Our client Oxfam India realizes the importance of maintaining regular communication with its donors, and a quarterly newsletter was a good way to update them about the development work undertaken with the help of their donations.

Rather than designing a conventional, descriptive newsletter, we decided to take a small risk and try something entirely different this time. Along with the major statistical highlights and details of the various thematic areas that Oxfam works in, we also included specific case studies under each programme which described how the lives of the beneficiaries were transformed. The ‘risk’ paid off and the newsletter was very well received by the fundraising and communications team at Oxfam.