Scale-up Communications

Integrated Marketing Communications

We understand your passion for expansion and we turn you into a trailblazer

If you have the desire to step up to a larger role, we can partner you in managing the scope of your upscaling.

When you aspire to expand to the next level either vertically or horizontally, extending your customer base becomes almost imperative. Both kinds of growth require considerable escalation in communication efforts. When you grow horizontally, you reach out to a similarly minded audience, but expand the geographical reach and thus increase the size of your audience. This entails engaging audiences from different locations whose habits and interests might be entirely distinct. On the other hand, when you scale up vertically, you reach out to new groups of audiences. This also requires you to understand and address each new group’s behaviour and aspirations, separately as necessary.

Expertise Scaleup

Being aligned with purpose

When you are looking to expand, it is easy to lose track of your initial purpose and instead go with the flow. While this might bring in some growth, you may not get a sense of real progress. This can be a source of great distress by itself. What is needed at this juncture is taking a step backand reassessing your purpose and the progress made to achieve the same and the trajectory along which you are progressing. You can then make any necessary tweaks and arrangements to stay on course.

Adapting your voice to a new market and varied competition

Having a brand voice is great but it needs to be understood. When you intend to grow, any rigidity in your approach can become a roadblock. Taking a fluid attitude towards adapting to new markets and facing varied competition is the best approach. You will need to gauge any disconnect as a reason for concern and something to be avoided. Ideally, you will need a partner who can research the new environment and suggest apposite changes.


Working with new connections

When you are working with new connections, a feeling of being out of your comfort zone can be expected. Critically, in terms of communication, this is the stage wherein you are re-establishing your reputation and any internal discrepancy can be blown out of proportion. It is therefore imperative that you establish a good connection with your team, peers, and along the supply chain which in turn can translate into a good rapport with your new customer base.

Measuring and correcting course

Expansion can be overwhelming; it helps to have milestones for checks and balances established right at the beginning. This can both keep you motivated as well as grounded in the reality of your progress. It also institutes a transparent system of measuring and evaluating progress, making it easier to detect and fix any course deviations. In today’s agile times, organisations are defined by their flexibility in gauging and correcting the course of their expansion.



Lets collaborate to make you win!

We make space for all strategic and creative endeavours. In every case, we collaborate deeply to build lasting relationships.

We come packed with leadership abilities as well as the spirit of a team player. We are quick in grasping the bigger picture and understanding intricacies. We are result oriented and adept at finding the most optimum and surest route to success. We are highly flexible in our approach and greatly resilience when in crunch situations and facing high-octane deadlines.

Try THOTIN now!

Call us on 9999955321 Or write to Or fill this form and we will get in touch.