Insight, Perspective
Pinning your identity-‘Corporate Branding’
“If your business is not a brand, it is a commodity.”-Donald Trump When it is a contentious motto of organizations to overtly expand their ownership into their brands, they opt...
Insight, Perspective
Top 5 Productive NGO Fund Raising Strategy
“Where there is charity and wisdom, there is neither fear nor ignorance.” -Francis of Assisi NGOs are diverse group of non-profit organizations that may be engaged in a wide range...
Insight
Best 5 Typography Strategies To Create Top-Notch Copy
“No other design discipline requires so much learning and training as fontography, and by no other aspect can amateurs be so easily distinguished from professionals. To be font literate, a...
Insight
Top 5 Colour Branding Strategies
“A colour strategy is like a recipe for harmony – a set of colour relationships that are proven to work well and can be used as a formula for building...
Insight
Top Strategies to Sketch Iconic Logo Design
“Good design is obvious. Great design is transparent.”— Joe Sparano Logo Design Company Logos are the visual identity of any company or corporation. It doesn’t necessarily sell rather it identifies....
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Top Priorities of Any Expert Brand Consultant
“As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning…….It is therefore not surprising to find such brands go...
Insight
Contemporary Graphic Designs-A Quantum Leap!
“I look at design as the vehicle for communication. Creativity is the fuel to get that vehicle moving. The process gets faster and easier if you practice and ‘refuel’ in...
Insight
Creating Vistas for the Future of your Brand!
“Creativity is hard, but not thinking creatively can be disastrous. It is the connection between information and understanding.” Creativity is the ‘tendency’ that has turned to be an obsession in...
Insight
Grand Logo Designs to Leverage your ‘Identity’
““Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity.”-Saul Bass, logo designer If you have products and services to sell, you can effectively do it...
Insight
5 High End Strategies for Equitable Branding
“The keys to brand success are self-definition, transparency, authenticity and accountability.” -Simon Mainwaring Branding could be called as the ‘art’ of defining the prospect, goals and mission of your business...