Is brand a living entity?

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently”
– – Warren Buffet

A brand is not just a name; it’s an identity in itself. Just like a human, it talks to us, it attracts us and each one speaks out loud enough to prove that it’s better than the other. Brands have become a part of our daily lives so much so, that people have actually started talking in their language. “I am going to buy some clothes” has been replaced by “I am going to Zaara” and “My NRI cousin has an expensive watch” is now “My cousin has a Rolex”.

But what it is about a brand that has made people feel important about it or rather, obsessed with it? The prime factor is- RELIABILITY. Whenever people buy a branded item, they trust it like a true friend who is going to support them for long, and if at all there is a problem, they trust the company to solve it with equal concern. The overall experience of buying a branded item right from swanky stores to friendly staff is a cherry on top and not to forget, the ability to flaunt a brand that comes along.

What do we want to convey? Two facts- One, if you own a brand, feel lucky and at the same time responsible enough to continue providing the same (or rather improved) quality because people blindly trust you. Moreover be careful as there are a lot of other brands waiting to snatch your customers the moment you make a mistake. Two, if you want to create a brand, the expectations of the world are very high. The competition is fierce & you need to match up to the present quality so lots need to be done. But the same carries an advantage of having the power to redefine and restructure the entire marketplace.