Best 5 Typography Strategies To Create Top-Notch Copy


“No other design discipline requires so much learning and training as fontography, and by no other aspect can amateurs be so easily distinguished from professionals. To be font literate, a designer has to study the history and the principles of font design. “-Dmitry Kirsanov

As typography is the visual attribute of written language, so it practically sets the tone for written content. Another important aspect of typography is that it affects the visibility of any text and so also influences readability. If the typography is not suitable then readers may not take interest in reading your text message or simply pass it on spontaneously. How a text is perceived depends on the appearance and arrangement of letters, paragraphs and space.

Typography is a wide theme that covers typeface, type font, line length, leading or space between baselines, kerning or space between letters, tracking or character density. The best of the typography strategies involves striking right balance between all these factors in your textual content.

Typography is the domain that can only be handled by professionals as it requires a deeper insight into the principles of font design and its chronological development. But, for any amateur a few typographic strategies could handy for creating first-rate content copy.

Select fonts that matches your tune

You need to look into the myriad fonts available on the web or in your word processor to go for the right choice. Always go for the font and typeface that matches the tune of the message you want to convey to your audience. Your fonts must voice your opinion or illustrate your text efficiently.

It is safe to rely on family of fonts and select various weights from a single type family or extended family, so that the font design shares a set of consistent traits -be it in bold, italic, or condensed fonts.

Mind the Symmetry

Yet another pertinent one of all the typographic strategies involves pairing typefaces that look alike. Such an approach could create visual consistency that will not distract readers from the write up. Consistency or symmetry in a copy counts for its credit, so while it is important to try different typefaces or font designs, it is equally relevant not to configure too many fonts. It can destroy the melody of the chorus those distinct ‘voices’ would play.

Integrating Contrast for highlights

Contrast is important to stress on highlights, headings or important words and to make the readers realize the hierarchy of text matter.

You must intentionally eliminate monotony by visually dividing the text using different typefaces of same font. Pairing of typefaces must be done based on distinct weight, scale, or spacing.

Using right column lengths

Another typography issue that could break up the readability and rhythm of your text is inappropriate column sizes. One of the significant of all other typographic strategies is to set the column width right, making sure that your columns don’t appear too wide or too narrow.

Timing space utility

Filling the entire page abruptly disturbs the rhythm of reading the text .To improve your typography, and make it catchy make sure to leave a lot of space, so that it allows the reader to breathe.

Remember, your typographic strategies must ensure clear communication, which incurs spending less time writing and more time editing. Don’t dumb out anything, but mind your typography, as information is useless unless it is readable.


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