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Strategy consultancy is vital for startups as it helps in developing a comprehensive strategy that enables businesses to identify their goals and objectives while mapping out the necessary steps towards achieving them. Startups are usually faced with a myriad of challenges such as limited resources, intense competition, and uncertain market conditions, and strategy consultancy can provide the necessary support to navigate through these challenges and achieve long-term success.

Brand building is crucial for IMNCs as it helps to differentiate them from their competitors, build trust and credibility, provide consistency across markets, engage employees, command a price premium, and drive growth. By investing in brand building, IMNCs can create a strong, lasting connection with customers and stakeholders, ultimately leading to long-term success.

Branding is a critical aspect of any business, including MSMEs (Micro, Small, and Medium Enterprises). It is the process of creating a unique image and perception of your business in the minds of your customers and target audience. MSMEs that invest in branding are more likely to stand out from their competitors, attract and retain customers, and achieve long-term success.

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