Design

We ensure that you will forever be presented well by our design

 Our design solutions aim to provide aesthetic relief and add an artistic appeal to your communication efforts.

Aesthetics is an integral part of what we do at THOTIN. Our core ideology is built around the need for beauty in every aspect of life. We believe that design has the power to turn the ordinary into the extraordinary, that it seems to wield magical powers. We know that, in reality, design is an intellectual and practical activity. It encompasses the systematic study of the structure and the behaviour of the physical manifestation through which observation and experimentation is possible. Almost all communication materials can be improved aesthetically to deliver an enhanced appeal. Moreover, the language of design is universal; it is detached from regional, linguistic, religious, and ideological differences. Our communication plan therefore begins by first visualising the process and its outcome. Our design principles allow us to base our communication design on the pragmatic expectations of your audience.

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We visualize your needs

We begin our work by first conducting preliminary research about the sector as well as your audience. We also perform a visual audit of your past and present projects to understand the trajectory of your brand. We aim to stay on course once the communication plan is designed. Our approach is intuitive in nature but our collective experience informs our design decisions.

Great design has more appeal

We give much importance to the look and feel of our product. Design has the power to persuade the viewer towards a desired end goal. Design makes communication appealing and, in a sense, makes the content sensible. Design also acts as a navigator guiding the viewer through the many overwhelming waves of content. We consider each of our projects as an extension of our client’s brand and thus we always adhere to the personality of the brand.

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Function over form

Design has more function than merely adding an aesthetic. We make sure the purpose of communication never gets lost in the pursuit of perfection. Further, as aesthetic standards are highly subjective, we design with a reason. Mere decoration is not our forte and we do not intend to indulge. Visual pleasure may have little significance in the realm of utility, whereas the significance of visual appeal for an otherwise mundane task is impossible to emphasize sufficiently.

Minimalism

Minimalism in communication requires conveying the message efficiently with as few means as possible. It necessitates stripping down the process to its most fundamental features, and using only the bare minimum effort for maximum effect. To achieve this, every component of the communication design must serve multiple purposes, both visually and functionally. Minimalism ensures the maintenance of clarity and conciseness while also lowering the financial implications.

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