Branding

We endeavour to make your brand unique, memorable, and better with time

Your brand represents your values, ideas, and personality. Branding lets you control how you are perceived by the ever-occupied mindscape of your audience.

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A brand is an accumulation of emotional and functional associations. It shapes expectations, but carries assurance at the same time. If you are planning for success, it is very important to pay minute attention to the way your brand is perceived by different audiences. Brand identity provides direction, purpose, and meaning for a brand. It is central to the brand’s vision. The brand connects the management, customers, employees and peers and keeps them bound by its narrative. Brand creation, therefore, must be undertaken with equal emphasis on internal and external focus points. There is great value in expanding the concept of a brand, provided the vision is not limited and the efforts are not at the cost of long-term strategic scope. THOTIN has a proud record of bringing this broader perspective to Branding.

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Quest for Brand Identity

Every brand is created with this innate urge to be unique and distinct – an instinct that can be perceived when in a crowded place. Both the market and the mindspace are indeed highly crowded places today. Thus, identity plays a key part, not as a one-off effort but as a continuous process of building over time. It is an aggregation of an organization’s purpose, personality and promise.

Positioning in a Crowded Atmosphere

Positioning makes you stand out and helps create a niche for your services. An intangible activity, in which you can play to your strengths, positioning ensures you occupy a distinctive place in your audiences’ mind. It is about communicating accurately the points of convergence and divergence compared to your competition. Positioning too involves making continued efforts to communicate your value proposition.

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Credibility is the key to sustenance

A positive brand image usually carries weight and essentially implies that the brand will deliver as promised. We need to build a brand that can proudly boast of credibility at the highest level. For any brand, it is of utmost importance that people believe its claims. The audience must be adequately informed through communications disseminating the evidence of the change brought about by the brand. In today’s times, with so many brands vying for attention, credibility is a rare currency.

Brands need to be inspirational

Organisations do not merely have an obligation to sell a product or service; instead, they are in the business of providing solutions. They must purpose themselves to be helpful. Thus, the cultivated brand personality must resonate at a human level and hold true to its promise. The brand must manifest itself through a multitude of stories, which can be retold and shared across various media. Ultimately, the brand must inspire consumers as well as the entire sector to raise their standards and do better.

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