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Sustained Communications

We are there to help you maintain relationships and sustain your brand

We understand the importance of being in constant touch with your audience. We can set up a regular, rigorous outreach that allows you consistent engagement.

When you are communicating sporadically or not at all, you are still sending out a certain message, even if not the one you wish to send. This may create the perception that you are opaque, non-transparent, lethargic, incoherent, unprofessional or even arrogant. Worst of all, your presence can slowly diminish from your audience’s memory recall. Brands are built over time – it takes planning, persistence and programmed, frequent delivery of messages to ensured sustained, continued communication. On the other hand, sporadic attention spikes and sprucing up resources might provide an instant surge in popularity, but such a surge cannot be sustained over the longer term, nor is it good strategy to rely on such spikes alone.

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Consistency is the key

For any brand vying for audience attention today, there can be no compromising on consistency, particularly in a constantly online digital world. More than even the quality of content, it is the consistency in messaging that is paramount today. Your brand needs to be at the top of the audience’s mind regularly. Needless to say, any form of continuous communication requires a thoroughly thought-out, creative rendition.

Regular reinvention of brand story

Consistency does not mean sharing the same content repeatedly, which can bore audiences. On the contrary, the brand story needs to be innovately presented, from multiple angles, while keeping the brand promise constant. This ensures a complex and creative audience approach, even given the usual constraints on messaging. Regular reinvention of the brand story to suit local context, flavour, and sensibility also helps in keeping the messaging refreshed and contemporary.

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Communication is a two way exercise

Communication requires you to make friends among your audience. But even the best friendships require understanding one another and appreciating each other’s personality. Brands do well when they have precisely this kind of friendly relationship with their customers. To achieve this level of comfort, brands need to listen and understand as much as they say and sell. Listening builds a perception among the audience that you are not an robotic entity, but a people-focused, people-built organisation.

Firm call to action

All communication efforts should lead up to something meaningful. Talking in the air is a sign of fair-weather friendship, not of a lasting relationship. A serious call to action comes into play here. A well planned, well thought-out call to action essentially describes your company as well as your audience. Keeping the audience hooked with the promise of something concrete for them ensures a win-win for them as well as your company.

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Engage

Lets collaborate to make you win!

We make space for all strategic and creative endeavours. In every case, we collaborate deeply to build lasting relationships.

We come packed with leadership abilities as well as the spirit of a team player. We are quick in grasping the bigger picture and understanding intricacies. We are result oriented and adept at finding the most optimum and surest route to success. We are highly flexible in our approach and greatly resilience when in crunch situations and facing high-octane deadlines.

Try THOTIN now!

Call us on 9999955321 Or write to reach@thotin.com Or fill this form and we will get in touch.

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